The private setting means notes appear only for that user, allowing personal analysis, while the shared setting provides visibility into notes to anyone who has report access.Īdmins have access to an annotation manager under the view column. The notes remain visible on any report, helping you see the note context against the report results.Ī visibility setting next to the annotation text can set notes to shared or private. Associating the notes within specific points in the data provides a clearer picture of what may be happening. Clicking on the tabs reveals the annotation text and dates for anyone who has access to the reports. Tabs containing the annotation notes appear along the bottom of the timeline graph. The dropbox displays a date box, displaying the date you selected and a text box in which you can then enter the description of the technical or campaign issues. When you click on a point along the timeline, a dropbox appears. The annotation manager gives a practical context to data, making site and campaign maintenance easier.Īnnotations appear at the bottom of the timeline graph of any standard Google Analytics report. Without annotations a team would have limited insights into the marketing or technical events that impact the reporting. Add Context to Google Analytics Reports With AnnotationsĪnnotations is a text box feature where teams can share updates and report conclusions, helping all stakeholders keep an eye on historical trends and campaign changes. With so many teams now working from home, maintaining a journal like the one in the Google Analytics annotation feature can provide transparency that helps align remote analysts, managers and technical personnel. Diagnostics features can be handy for reaching a consensus on tasks like updating a website or similar. People often forget that analytics tools were once used for diagnostics.
Maintaining a journal like the one in Google Analytics annotations can help align remote analysts, managers and technical personnel.
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